What is skinification in body care?
Skinification in body care is the approach of treating the skin on your body with the same targeted ingredients and routines traditionally reserved for facial skincare.
Instead of simply cleansing and moisturising, skinification introduces active ingredients to address specific skin concerns such as dryness, uneven texture, loss of elasticity and breakouts.
How do I start a body skinification routine?
The easiest way to begin is by following four simple steps:
- Cleanse
- Exfoliate
- Treat
- Moisturise
This layered approach helps each product perform at its best while supporting your skin barrier.
Step 1: Cleansing
Your body cleanser can help to support your skin type to prevent the exacerbation of existing skin concerns and to maximise results.
If your skin feels dry or tight we recommend our indulgent Oats & Shea Shower Oil Enriched with Organic Oat Kernel Oil, Rice Bran Oil and Shea Butter to soothe irritation, calm sensitivity and deeply nourish dry, flaky skin. Naturally rich in omega fatty acids and essential vitamins, this blend leaves skin soft, supple and soothed. Whilst suitable for all skin types, this luxury cleansing oil is particularly beneficial for dry, irritated or compromised skin.
If your skin’s looking dull and you long for radiance, try our Vitamin Boost Body Wash. Infused with Pro-Vitamin D3 to revitalise, brightening Vitamins C and E to enhance luminosity, and Pro-Vitamin B5 to deeply hydrate. In addition, Fig, Cranberry, Ginger and Pomegranate extracts, naturally bursting with antioxidants to help protect and brighten your skin.
Remember you can alternate your body cleanser depending on how your skin feels.
Step 2: Exfoliate
Regular exfoliation helps remove dead skin cells that can leave skin looking dull and feeling rough. It also helps your treatment products absorb more effectively. It’s important to protect your skin barrier so exfoliating 1 to 3 times per week is best to keep skin smooth, balanced and healthy.
For gentle but instant results our Ginseng & Yuzu Energising Body Scrub buffs away dry skin while leaving your body feeling smooth and refreshed. Eco-friendly volcanic pearls and an energising blend of Ginseng, Yuzu, Ashwagandha and Maca Root instantly revitalise the appearance of skin while stimulating the senses. Aromatic notes of crisp basil, pear and soft mint uplift whilst leaving your skin beautifully scented.
Our Glycolic Radiance Serum is a chemical exfoliator that gently dissolves dead skin build-up. 5% Glycolic Acid combines with a fruit derived AHA blend of Pineapple, Apple, Papaya and Sweet Orange to reveal fresh, luminous skin. Squalane and Glycerin flood skin with hydration, so you get all the glow, none of the tightness. Use it on your face to target fine lines and dullness and over your body to tackle rough texture. Make this your pre-tan prep hero for streak-free, even colour.
Step 3: Treat
Active body serums are one of the biggest trends driving skinification. Just as facial serums target specific concerns, body serums deliver concentrated ingredients where your skin needs them for visible results.
For Uneven tone, stressed or unbalanced skin
Niacinamide Perfecting Cream Gel regulates sebum production and reduces the appearance of enlarged pores. Niacinamide helps to even skin tone and improve barrier function whilst Jojoba Seed Oil hydrates and smooths skin to enhance efficacy. Barrier-supporting Hemp Seed Oil contains omega-6 fatty acids and a blend of Liquorice and Chamomile extracts to soothe stressed skin and calm irritation. Suitable for face and body.
For smoother, firmer-looking skin
Bakuchiol Smoothing Serum offers a natural retinol alternative, proven to help target the appearance of ageing whilst brightening and smoothing skin without any irritation. 1% Bakuchiol blends with Lactic Acid and Willow Bark to provide gentle exfoliation to help even texture, minimise fine lines. In a 4-week study of 120 people, 98% agreed it didn't cause irritation, and 94% agreed that skin feels and looks smoother.
Step 4: Moisturise
Moisturising helps lock in hydration and support your skin barrier. Our wide range of lightweight Body Butters nourish whilst supporting with naturally derived ingredients.
For Mature, dry or dull skin
Hydra-Collagen Body Butter combines Marine Collagen and botanical oils with deeply moisturising Shea Butter to lock in hydration. Vitamin E and Passionflower Seed Oil infuse the skin with antioxidants leaving it silky-smooth and hydrated. With the fresh, bright scent of crushed grapefruit, sweet raspberry and gardenia florals, this body butter is amongst our best-selling customer favourites.
For stressed, problematic or irritated skin
Our much-loved Propolis Body Butter is brimming with nurturing Propolis and Royal Jelly extracts which are naturally rich in amino acids, minerals and antioxidants to comfort and protect stressed skin. Shea Butter and Safflower Seed Oil, dense in essential fatty acids, deeply condition and improve the skin’s barrier function to help minimise moisture loss.
For overheated, sensitive or reactive skin
Restore calm with Aloe Vera Body Butter infused with Aloe Vera and Cucumber to soothe, hydrate and cool. Avocado Oil and Vitamin E form a protective layer to ensure essential moisture is locked into your skin to keep it hydrated all day long. Carefully formulated for a light finish and refreshing scent of aloe, citrus and wild daffodils, this one is perfect for summer days.
Can I customise my body skinification routine?
Yes! Your body's skin changes with the seasons, your lifestyle and even your age, so your routine should evolve too. Skinification is all about elevating your everyday routine into something more intentional and effective. By combining results driven actives with a simple step-by-step approach, you can transform your body care into rituals tailored for your skin.